A landing page has one job: turn a visitor into a lead, a subscriber, or a customer. When built correctly — with the right structure, copy hierarchy, and technical foundation — it works around the clock. When built badly, every euro you spend on ads, SEO, or social media is partially wasted.
I'm Milos Knezevic, a freelance web developer and designer based in Graz, Austria. I build custom landing pages for businesses, product launches, services, and campaigns — pages engineered from the first pixel to convert, not just look good in a screenshot.
What Makes a Landing Page Actually Convert?
Most landing pages fail for the same reasons: they load too slowly, they bury the value proposition, they don't establish trust fast enough, and they make the user think too hard. A high-converting landing page solves all of these problems simultaneously.
- Above-the-fold clarity — within three seconds, every visitor knows exactly what you offer, who it's for, and what to do next.
- Loading speed under one second — every extra 100ms of load time reduces conversions. My landing pages consistently score 100/100 on Google Lighthouse and pass all Core Web Vitals.
- Mobile-first layout — over 70% of paid ad clicks land on a mobile device. I build mobile-first by default.
- Trust architecture — testimonials, proof, and social signals placed at exactly the right moments in the scroll.
- Single, clear call to action — one primary CTA, repeated at strategic intervals, with friction-reducing copy.
- Form optimisation — shorter forms, proper input types for mobile keyboards, real-time validation, no accidental data loss.
Types of Landing Pages I Build
- Lead generation pages — capture contact details in exchange for a free consult, quote, or guide. Used heavily in service businesses.
- Product launch pages — announce a new product with waitlist signup and early-adopter incentive.
- Google Ads / Meta Ads pages — purpose-built pages that match specific ad messaging, improve Quality Score, and reduce bounce from paid traffic.
- Event and webinar registration pages — single-goal pages focused on one action: register.
- Sales pages — longer-form pages for higher-ticket offers that handle objections, build desire, and close without a sales call.
- Coming soon pages — build an email list before you launch, test messaging, generate early interest.
For context on how landing pages fit into a broader strategy, see the ROI of professional web design — the numbers might surprise you.
The Technical Foundation Behind Every Landing Page
- Google Lighthouse 100/100 across Performance, Accessibility, Best Practices, and SEO — independently verifiable
- Semantic HTML5 — proper heading hierarchy, landmark regions, structured markup
- Optimised images — WebP format, correct dimensions, lazy loading below fold, priority loading for hero
- Self-hosted fonts — no third-party CDN requests adding 200–400ms to load time
- Critical CSS inlined — above-the-fold styles in the HTML, eliminating render-blocking requests
- Security headers — CSP, HSTS, X-Frame-Options, Referrer-Policy at server level
- Structured data (JSON-LD) — WebPage and BreadcrumbList schema for rich results
- Analytics-ready — event tracking for form submissions, CTA clicks, and scroll depth
My Process for Landing Page Projects
1. Brief and strategy
We start with the fundamentals: who is the audience, what action do you want them to take, what objections do they have, and what traffic source are you targeting? Organic, paid, and email traffic each require a different page approach.
2. Wireframe and structure
Before writing a line of code, I map the page: section order, content blocks, form placement, CTA positions. You review and approve the structure before design begins. Changes at this stage are free.
3. Design and development
I design and build simultaneously in the browser — you see a live, working page, not a Figma mockup. The design is fully custom to your brand. Typically delivered within one to two weeks.
4. Testing and launch
Before go-live: cross-browser testing, performance audit, accessibility check, form submission testing, and analytics verification. I handle deployment. You get a Lighthouse report on launch day.
Who Needs a Custom Landing Page?
- Businesses running Google Ads or Meta Ads who are tired of paying per click and watching visitors bounce
- Freelancers and consultants launching a new service who need a focused, credible page
- Startups validating a product idea — a landing page with a waitlist is the cheapest possible market test
- E-commerce brands promoting a specific product or seasonal sale
- Service businesses in competitive local markets trying to rank for high-intent search terms
- Event organisers, course creators, and coaches needing a registration or sales page
If you're thinking about the broader SEO picture, SEO basics for business owners covers the fundamentals — particularly search intent and how landing pages should align with it.
Pricing
A custom landing page typically falls into the Starter tier at €600 — covering a single-page design and build with full SEO setup, analytics integration, and one month of post-launch support.
More complex landing pages — with A/B testing setup, CMS integration, multi-step forms, or advanced animations — fall into the Pro tier at €2,500, which includes a broader scope and two months of support.
Not sure what you need? Describe your project and I'll come back with an honest recommendation and a fixed price — no hourly billing surprises.
Want to understand what goes into preparing for a project like this? Read what to prepare before hiring a web developer — it will save you time and make our first conversation much more productive.